Reasons Why Website Maintenance Is a Must

 

A single internet user will be able to access hundreds of websites and click through web pages in a day.  As a webmaster, the goal is to make sure that a particular internet user will browse through the entire website and finally take action.  Action (being the operative word) means either to sign up, subscribe, like, share the site or make a purchase.  If the website you have developed does not prompt visitors to do anything or to even stay longer than a few seconds to browse some more, then you are doing something wrong - and quite terribly so especially if website traffic is brought in by high cost advertisement.

Websites are created once but it must be regularly maintained.  The kind or level of website maintenance (or upkeep if you will) would depend on the purpose and content of the website; some are more “high maintenance” than others.  Nonetheless, the reasons and the subsequent website maintaining tasks are fundamentally the same.  And the reasons are:

To keep the visitor interested enough to “see more” or “read more” – it takes only a couple of seconds to convince visitors that “this site is great”, so if your website says “this site is going to be great” you’ll need to fix some things so that it will load faster.  If you have this pegged and still can’t get enough visitors to convert, then you need to do a content evaluation. Your content need to be engaging and exciting, it does not have to be riveting and compelling, just well thought of, well researched and simply catchy.

Website maintenance also affect Google ranking.  It’s like doing regular check-up “under the hood” to make sure you stay on the top three of the race. Everyone has different theories about how websites wind up in the top three pages of Search Engine Result Pages (SRPs) but its clear that it’s a popularity race which is won by proper website maintenance.

Repeat visits is also a goal and your website maintenance team will be able ensure this if they do the job right.  There should be a constant flow of new information and new things to see.  Texts, links, images and videos should all be working if you want the attention of the visitors for long periods of time.

Keeping up with new technologies is also part website maintenance.  This means engaging in tasks like tweaking the website for browser compatibility and adding plug-ins that help make the site more users friendly.

All in all, website maintenance is all about making sure you keep your visitors happy and your goals achieved.