A single internet user will be able
to access hundreds of websites and click through web pages in a day. As a webmaster, the goal is to make sure that
a particular internet user will browse through the entire website and finally
take action. Action (being the operative
word) means either to sign up, subscribe, like, share the site or make a
purchase. If the website you have
developed does not prompt visitors to do anything or to even stay longer than a
few seconds to browse some more, then you are doing something wrong - and quite
terribly so especially if website traffic is brought in by high cost
advertisement.
Websites are created once but it
must be regularly maintained. The kind
or level of website maintenance (or upkeep if you will) would depend on the
purpose and content of the website; some are more “high maintenance” than
others. Nonetheless, the reasons and the
subsequent website maintaining tasks are fundamentally the same. And the reasons are:
To keep the visitor interested
enough to “see more” or “read more” – it takes only a couple of seconds to
convince visitors that “this site is great”, so if your website says “this site
is going to be great” you’ll need to fix some things so that it will load
faster. If you have this pegged and
still can’t get enough visitors to convert, then you need to do a content
evaluation. Your content need to be engaging and exciting, it does not have to
be riveting and compelling, just well thought of, well researched and simply
catchy.
Website maintenance also affect
Google ranking. It’s like doing regular
check-up “under the hood” to make sure you stay on the top three of the race.
Everyone has different theories about how websites wind up in the top three
pages of Search Engine Result Pages (SRPs) but its clear that it’s a popularity
race which is won by proper website maintenance.
Repeat visits is also a goal and
your website maintenance team will be able ensure this if they do the job
right. There should be a constant flow
of new information and new things to see.
Texts, links, images and videos should all be working if you want the
attention of the visitors for long periods of time.
Keeping up with new technologies is
also part website maintenance. This
means engaging in tasks like tweaking the website for browser compatibility and
adding plug-ins that help make the site more users friendly.
All in all, website maintenance is all
about making sure you keep your visitors happy and your goals achieved.
